Privacy Policy
This Privacy Policy explains how sewlondonproject.co.uk ("we", "us", "our") collects, uses, and protects personal data when you visit our website about Vegas Hero and related services. This policy is effective from 1 January 2026.
1. Information We Collect
We may collect the following categories of personal data:
- Identity Data: Your name and email address if you subscribe to newsletters or contact us.
- Technical Data: IP address, browser type and version, time zone setting, operating system, and device information.
- Usage Data: Information about how you use our site, such as pages visited, clicks, and time spent.
- Cookie Data: Data stored by cookies and similar technologies as described in section 3.
2. How We Use Information
We process your personal data for the following purposes:
- Analytics: To understand how visitors interact with our site and improve our content and user experience.
- Affiliate Tracking: To record clicks and conversions when you follow affiliate links to third-party casino sites such as Vegas Hero. This helps us earn commissions and measure campaign performance.
- Site Improvement: To diagnose technical issues, optimise page load times, and enhance navigation.
- Communication: If you provide your email, to respond to your enquiries or send requested information.
3. Cookie Policy
We use cookies and similar technologies to collect data about your browsing. Cookies are small text files stored on your device.
Types of cookies we use:
- Strictly Necessary Cookies: Required for the site to function, such as security and accessibility.
- Analytical/Performance Cookies: Help us count visits and understand traffic sources (e.g., Google Analytics).
- Affiliate Cookies: Set when you click an affiliate link to track referrals and conversions. These may be first-party or third-party.
- Functional Cookies: Remember your preferences, such as cookie consent choice.
Opt-out options: You can manage or disable cookies through your browser settings. Most browsers allow you to refuse all or some cookies, or to alert you when cookies are set. You can also opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on. Disabling certain cookies may affect site functionality and affiliate tracking.
4. Third-Party Links
Our site contains links to third-party websites, including online casinos and affiliate partners such as Vegas Hero. When you click these links and leave our site, the third party's own privacy policy applies. We do not control their privacy practices, data collection, or cookie usage. We encourage you to read their privacy policies before providing any personal data.
5. Your Rights
Depending on your location, you may have the following rights regarding your personal data:
- UK and EU residents (UK GDPR / EU GDPR): Right to access, rectify, erase, restrict processing, data portability, object to processing, and withdraw consent. You may lodge a complaint with the UK Information Commissioner's Office (ICO) or your local supervisory authority.
- US residents (e.g., CCPA/CPRA): Right to know what personal information is collected, right to delete, right to opt out of sale or sharing, and right to non-discrimination.
- To exercise any of these rights, contact us at privacy@sewlondonproject.co.uk. We will respond within applicable legal timeframes.
6. Data Retention
We retain personal data only for as long as necessary to fulfil the purposes outlined in this policy. Affiliate tracking data is typically stored for up to 12 months. Analytics data may be retained in aggregate form for up to 26 months. Email correspondence is kept for up to 24 months unless you request deletion earlier. After these periods, data is securely deleted or anonymised.
7. Contact Us
If you have any questions about this Privacy Policy or how we handle your personal data, please contact us at:
Email: privacy@sewlondonproject.co.uk
Address: [Your registered address, if applicable] – please email for postal details.